Marketing idea
Noun explanation
A.B.P meaning: Senior commercial partner (Advanced Business
Partner)
Four has the idea: Advantageous, is helpful, to feel
emotion,to have the system
Strategic target
Guangzhou Liancheng techongoly co.,Ltd takes establishes
covers global, the revolution highly effective marketing
channel as the essential target. The company hoped through
take the product cooperation sale as the beginning,
is giving A.B.P provides the consummation the marketing
policy, high quality and technical leading product and
in the thorough pre-sale post-sale service, receives
advantageously, is helpful, to feel emotion, to have
the system the cooperation principle, with A.B.The P
establishment may trust A.B.The P relations, and in
the foundation and A. which the benefit double winsB.P
stably forms but the long-term strategic benefit community,
for promotes the Chinese automobile electronics industry
development to make the contribution.
Channel idea
"Work with all friendly people,earn the world's
money"
Liancheng follows "the four" channel idea
1. advantageous: The attention partner benefit, lets
it makes a profit from the product sale or the use.
2.Helpful: The management is entrusted with with the
management cooperation, helps the customer to solve
aspectthe and so on talented person, sale, maintenance
concrete question, at the same time through the exchange
communication, enables the channel member's viewpoint,the
opinion, the management thought to respect and the unification
mutually, thus in the life, manages on the road to produce
"to boost".
* The service assistance, for details sees this website
guest to take in the center pre-sale, sells, post-sale,
policy and so on training.
* The sales opportunity assistance, except the project
project and the model customer, in the ordinary circumstances,
the association is honest does not make the direct sale,
but constructs the market platform, is A.B.P provides
the marketability service. Therefore, after the association
honest company obtains the customer demand information,
we will hand over in the first time the opportunity
by A.B.P assurance.
* Brand effect assistance, the joint sincerity is making
the international well-known brand. We will divide the
time interval, the step and assist the partner to the
market to carry on the association honest company the
brand construction work, we with every effort will be
A.B.P provides POP and so on each kind of media.
* Personnel assists, the association honest sale personnel
while will respond the company channel idea, execution
channel strategy, on own initiative will assist A.B.P
develops the mesh point and the terminal construction,
and assists to carry out the sale to promote, the management
to maintain the terminal to sell work and so on mesh
point.
3.Feels emotion: The association
honestly while pays attention to own achievement, also
can care about A. trulyB.The P growth, understood their
mood, seeks common ground while maintaining difference,
respects them the idea. The association honest person
grasps by business society member axle center thought,
will hold form and so on company celebration, channel
annual meeting, partner praise, traveling invites each
A.B.The P share experience attainment, shares successfully
is joyful.
4.Has the system: The association honestly emphasizes
in the channel management two point: One, must have
the standard strict system to take the channel the radical
movement frame; Two, the partner must on own initiative
coordinate in the implementation process to maintain
the market order.In the ordinary circumstances, the
distributor may in not violate under the association
honest unification policy, the nimble decision specifically
operates voluntarily or the promotion plan. In peculiar
circumstance, A.B.P must apply to the association honest
company, association honest marketing department in
48 hours fast response, and gives the instruction and
the coordination which the distributor promptly arrives,
through company's market management mechanism, severely
will stop to flee the goods, the low price dumps, the
cross region sale,hoodwinks the customer and so on to
violate the association to be honest four has the cooperation
idea.
|
